“Because markets can move so fast, agents are leveraging technology to put their clients in better positions to buy the homes they’re interested in,” said Doorsteps founder Michele Serro.
Doorsteps is a website that guides users through the home-buying process. The site provides information with just about everything a homebuyer needs to know, from figuring out what type of buying power a client has, to how to find a great agent and tour houseslike an expert.
When potential buyers already know this information, they become better clients.
“REALTORS® spend so much time educating buyers, and so our goal is to get them ready so that the transaction/relationship with a REALTOR® is much more effective and efficient,” Serro said.
Keeping Track of Homebuyers
Serro said she and her team created Doorsteps to benefit homebuyers and agents. To do that, the site had to be more than just an informational platform; it had to involve agents and keep them in the know about potential clients. Agents can glance at a buyer’s Doorsteps profile, which can provide a plethora of information, such as:
- Number of children and pets
- General budget
- Pre-approval amount
- Necessary home features
- Home styles
- Location/neighborhood needs
- Deal breakers
All homebuyers love to look at houses, especially first-timers. But some first-timers aren’t entirely ready to research a home—they just want to look at them. Instead of driving clients all around town, agents can recommend them the Doorsteps app, Doorsteps Swipe.
This app lets users quickly swipe through pictures of homes in their area, pass on houses they don’t like, and save those they do. Since first-time homebuyers may be unsure of what they want when they first start looking, Doorsteps Swipe learns user behavior, then presents them with search preferences.
“Passing is a popular choice for early-stage buyers because it is in that stage they are most clear on what they don’t want,” Serro said. Since the app “presents only crucial information that these earlier-stage buyers are seeking, we believe we can open real estate listings search to a broader market, including those who aren’t actively looking to buy,” she says.
On the Go
It’s no secret that markets move fast, so agents have to move even faster. Say, for example, you are out of the area but your client has a question about home inspections. You can send them an answer link from Doorsteps that provides a list of trusted home inspectors for them to use. “At the end of the day,” Serro said, “smarter buyers are better buyers.”
By: Craig Donofrio www.realtor.com